Dear client! Welcome to PZd, or if we already know each other then; nice to see you again! If you are new to working with a design studio hopefully you will be able to find some useful information here on how we work at PZd.
Creative process
Getting to know you, your business, your products/services, and your market is very important to us. Our goal is to communicate your message in the most effective way possible. We want to deliver your message and make you stick out, create an impact, and be remembered. Building and strengthening your brand, to give you that competitive commercial edge.
“Our goal is to communicate your message in the most effective way possible.”
Project approach:
Research, discussion. brainstorming. A good way to kick off a project is with a strong design brief.
Developing the ideas. Sketching and presenting one or several concepts.
Feedback from the client. Discussion.
Further development.
Delivery.
Design brief
A well written design brief lays a strong foundation for the project, and will result in you getting more “bang for the buck”. Before starting a project sitting down and figuring out what the goals are is crucial. Some of the questions you, and your business should ask yourself are: What does our company stand for, and how do we want to be perceived? Who are the competition and how can we differ and stand out against them? Who are our costumers and how do we make the customer relate and want to be a part of our brand?
“Before starting a project sitting down and figuring out what the goals are is crucial.”
To do a good job for you, PZd. realizes the importance of doing the research that lays behind successfully communicating your brand to your target audience. If this all sounds like a lot to grasp, don’t worry! PZd. will guide you through the process.
